companies exploding with premium ingredients, artisanal
approaches and delectable results.
More than a decade ago, Kathie Pelliccio, founder of SuperSeedz,
North Haven, Connecticut, started roasting pumpkin seeds in a
cast-iron pan to add a healthy crunch to salads and soups. Soon,
her kids were taking them to school and sharing them with
friends. “Their moms would try them and say, ‘Where can I get
these?’” says Pelliccio. “So I created more flavors and started
selling them at craft fairs and local farmers markets.”
When she met her husband Joe Pelliccio seven years ago, the
sea of possibility for SuperSeedz opened up exponentially. An
advertising executive at a top firm, he convinced her to scale
up. “We went from bagging by hand with hand-applied labels
to appearing in more than 22,000 stores,” Joe Pelliccio says.
Today, Kathie Pelliccio continues to mastermind flavor profiles
for the company’s signature seeds.
WHAT’S IN IT: SuperSeedz comes in nine varieties: Really Naked,
Sea Salt, Cinnamon & Sugar, Coco Joe, Tomato Italiano, Curious
Curry, Somewhat Spicy, Super Spicy and Maple Sugar & Sea Salt.
The seeds boast 7 grams of plant-based protein—more than
oPPosi Te aNd above, CloCKwise From oPPosi Te: 1) oat my Goodness
craft granola offers around-the-clock options featuring ingredients from chocolate
chips to cardamom. 2) super Thins are made with pure cocoa, real butter and
ground vanilla bean from small-scale farmers in madagascar. 3) & 4) Quinn
snacks recently launched the first whole-grain, non-Gmo, gluten-free pretzel; the
company’s white cheddar popped popcorn.
Crafty manufacturers redefine
America’s favorite pastime.
By Amy Paturel