36 The NaTioNal CuliNary review • November/deCember 2016
bar Food bar food at its best
The sandwich section of the menu features a Gardenburger® served on a pretzel bun with
lettuce, mayonnaise, tomato, butter lettuce and red onion, and a bacon cheeseburger made from
a steak blend of chuck, brisket and short rib. It’s topped with peppered bacon, Tillamook extra-sharp cheddar cheese, butter lettuce, tomato and red onion. “We like to try different burgers on
the menu,” Nilssen says. “This one has a good, solid beef flavor.” Menu price for the cheeseburger
is $13. The Gardenburger® is $12.
BY THE NUMBERS
Restaurants that specialize in burgers often offer bar patrons a choice of 10, 12 or even more burgers.
Square 1 offers 10 burgers made with Angus beef and 10 specialty burgers. The various names are
descriptive and sometimes whimsical. Among the Angus offerings are Toga Party, a beef patty topped
with feta cheese, grilled beefsteak tomato, sun-dried tomato mayonnaise and basil leaves on a whole-wheat bun. Drunken Pig and Bull pairs the beef burger on a sesame seed bun with bourbon pulled
pork, pepper jack cheese, double-dipped onion rings and the restaurant’s special chipotle ranch sauce,
which it calls Sooner sauce. The SOB—South of the Border—is a blackened burger topped with
pepper jack cheese, black bean and corn salsa, jalapeños, avocado, Fritos and Sooner sauce.
Specialty burgers include Kobe beef burgers and the Chicken Cobb, a ground chicken patty with
avocado, bacon, diced tomato, curly leaf lettuce and blue cheese crumbles on a whole-wheat bun. The
Greek is a lamb burger with grilled beefsteak tomato, lettuce and tzatziki sauce on a brioche bun.
By far the most popular burger at Square 1 is the All American. Served on a sesame seed
bun, the beef burger is topped with American cheese, curly leaf lettuce, beefsteak tomato and
mayonnaise. Another good seller is the Very Vegan veggie burger, made in-house, served on
a whole-wheat bun and dressed with curly leaf lettuce, beefsteak tomato, cucumber and fresh
avocado spread. Burger prices at Square 1 are $10.99 to $16.99.
ON THE (BAR( MENU
Red Cow locations devote four separate sections of their menus to burgers. They include Certified
Angus Beef® Burgers, Red Cow Grind, Local Grass Fed and Other Burgers. “We usually have about
17 different burgers on the menu, including a rare ahi tuna burger and a turkey burger,” Macdonald
says. The spicy tuna burger is dressed with fresh avocado and dragon sauce, a spicy aioli. Cilantro/lime
aioli, sliced radish, arugula and crushed pistachios top the turkey burger.
Pu T your burGer oN
The beauty of a burger is that it’s open
to interpretation. With that in mind,
Unilever Food Solutions, maker of
Hellman’s and Best Foods mayonnaise,
created the Burger Route, a promotion
that started in Spain and moved to the
U.S. in 2015. Designed to help chefs
and their customers celebrate a menu
classic, the Burger Route is an annual
nationwide promotion encouraging chefs
to put their signature burgers on the
map and customers to spread the word
when they find a burger they love.
Using social media and Unilever websites
( secure.promo.hellmanns.com/burger-route/ and secure.promo.bestfoods.
com/burger-route/), customers can find
participating restaurants in their area
and win sweepstakes prizes ranging
from gift cards to grills for uploading
photos of their favorite burgers.
Participation by restaurants is free, and
includes a number of benefits. Among
them are national media exposure
and listing in a restaurant finder,
where customers can discover burger
restaurants in their area and share
their picks for the best burgers. The
promotion also provides participating
restaurants with front-of-the house
merchandise, a social media toolkit and
unique burger recipes.
To learn more about the Burger Route and
how to participate in the 2017 promotion,
go to: www.unileverfoodsolutions.us/