Kids Won’t Eat Broccoli?
Study Suggests Dip Can Soothe
Bitter-Sensitive Taste Buds
For generations, kids have tried to convince their
parents that broccoli tastes bad. According to
a new study, they might be right. A study published
online by the Journal of the American Dietetic
Association found that 70 percent of kids tested
were bitter sensitive, meaning bitter foods, such as
broccoli, can have a very unpleasant taste to them.
The study provides a solution: vegetables
served with a dip, in this case Hidden Valley®
Original Ranch®, prompted kids with bitter
sensitive taste-buds to eat 80 percent more
broccoli than those served without.
This simple tip is something the White House
also recommends for students. In fact, the sample
one-week school lunch menu created as part of
the Healthy, Hunger-Free Kids Act 2010 includes
veggies and low-fat ranch dressing, such as
Hidden Valley® Original Light Ranch® on its
menu four of five days.
Serve your students Hidden Valley
Original Ranch Light or
No MSG as an accompaniment
to vegetables by visiting
for product samples*.
Hidden Valley is a proud partner of the American Culinary Federation.
For more information, visit ACFChefs.org/LunchBreakforSchools.
* Offer valid only in the U.S. from 11/1/2011 through 6/30/2012 or while supplies last. Must be 18+. Limit: one (1) per person.