Features
14 Tweet Sheet Get up to speed on social media so you can
make your mark online.
22 A Woman’s World? Female chefs are making it to the top of
the commercial kitchen—long the special domain of males.
47
In the mood for
something a little
different? Sip on
these spirited drinks.
26 Fish Fraud Saying seafood is one species when it’s
something else entirely costs restaurants—and guests
—real dollars.
Flavors
29 Night Owls Food choices late evening are now better than ever.
32 Sleeping Giant Peruvian food draws on a diverse heritage
to engage American taste buds. “Social media is the great equalizer.” Joe Sorge, p. 14
36 Marriage of Art and Science Sous vide is no magic bullet.
You still need to know how to cook.
40 Good Stuff Do your customers want more than noodles and
sauce? Stuffed pasta is a creative alternative.
44 Sweet Nostalgia Cotton candy might be all about great
memories, but it’s also a satisfying profit maker.
29 Scallops—a favorite of late-night diners at Eclipse, St. Louis.
Departments
7 President’s Message
8 Front Burner
12 Let’s Talk About . . .
47 At the Bar
50 Salut!
52 News Bites
55 History
56 Certification
57 ACF Culinary Team USA
58 Student Team National
Championship
60 2012 ACF Events Series
66 Menu Engineering
67 Marketplace
ON THE COVER: This “magic”
mojito is a popular drink at
Bar Centro, The Bazaar by José
Andrés, at SLS Hotel at Beverly
Hills, where the creation of the
cocktail is part of its attraction.
COVER PHOTO: COURTESY OF
SLS HOTEL AT BEVERLY HILLS