The glass-enclosed keg room is the pulse of the Yard House operation, housing as much
as 5,000 gallons of beer at a time.
“The wrong glass and how the glass is
treated can definitely detract from the
enjoyment of a fine beer. At Sam Adams,
we created a beer glass specifically
designed to show off the flavors and
aromas of our Boston Lager,” Wood says.
glasses), tulip glasses, mugs and goblets.
“There are all sorts of shapes and sizes to
choose from,” Wood adds.
There also are deep, v-shaped pilsner
glasses, nonic pints (bulged conical
Finally, now that your draft program is in
place, sell it. Customers want to know what’s
available, and they don’t want to have to stand
on their heads trying to read the handles at
the bar to do it. Make a list, either printed or
on a chalkboard, and keep it up-to-date.
by Garrett Oliver, brewmaster, The
Brooklyn Brewery, Brooklyn, N. Y., is a
resource for food and beer pairing.
• www.beeradvocate/com, a
grassroots network and magazine
dedicated to promoting beer, includes
a detailed, lengthy list of beer styles,
examples, reviews, alcohol content,
food pairings and cellaring potential.
page/18182201/FrontPage is an
all-inclusive manual for draft beer
operations, including technical and
nontechnical subjects available
in précis form and to download.
Produced by the Brewers Association,
• www.craftbeer.com is a website
published by the Brewers Association
with a variety of material on craft beers.
The Yard House has an 18-category list,
ranging from House Brews and Pale
Ales to Strong Ales. Each category has a
brief description to enable customers to
make their choices. “It’s a steppingstone
approach,” Snider says.
Make sure your servers know the list as well
as they know your menu. Suggest that they
encourage guests to try new beers and offer
pairing suggestions for them.
“Draft beer’s time has come,” Schmid says.
Yard House Restaurants
Deep Ellum’s list also is set up from lighter
to heavier beers, and includes a few words
about each brew.
Take advantage of it.
Suzanne Hall has been writing about chefs,
restaurants, food and wine from her home in
Soddy Daisy, Tenn., for more than 25 years.
At Yard House, guests can sip their favorite
draft beer from the popular half yard,
traditional pint, goblet or six-pack sampler.